Free Salesforce (Marketing-Cloud-Administrator) Certification Sample Questions with Online Practice Test [Q40-Q59]

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Free Salesforce (Marketing-Cloud-Administrator) Certification Sample Questions with Online Practice Test

Marketing-Cloud-Administrator Certification Study Guide Pass Marketing-Cloud-Administrator Fast

NEW QUESTION 40
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

Automation Studio: Create a Report Activity to run every seven days.

Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.

Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

NEW QUESTION 41
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Content Builder

Einstein Send Time Optimization

Audience Builder

Einstein Email Recommendations

NEW QUESTION 42
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

Email Performance by Device

Time Between Send and Engagement

Deliverability Complaint Rate

Email Sending Performance Report

NEW QUESTION 43
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers

Marketing Cloud Security Administrator

Administrator

Data Manager

Marketing Cloud Administrator

NEW QUESTION 44
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

Add Only

Overwrite

Add and Update

Update Only

NEW QUESTION 45
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
– Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

Apply the Marketing Cloud for AppExchange User option as well

Reset al passwords to force new tokens

Apply the appropriate user mappings in the CRM configuration

Apply the administrator and Marketing Cloud Administrator permission sets to user

NEW QUESTION 46
Northern Trail Outfitters’ employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

Import employee email addresses into All Subscribers with an “Active status

Ensure employees have opted in to the test email list or data extension

Ask employees to use personal email addresses instead of corporate email addresses

Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

Explanation
To address the issue of employees not receiving emails because the messages are being blocked by spam filters, the Marketing Cloud admin should provide the IT team a list of relevant IP addresses to whitelist in their spam filter. Whitelisting is a process that allows NTO to specify which IP addresses are trusted and can bypass the spam filter. By providing the IT team a list of relevant IP addresses, such as the ones used by Marketing Cloud to send emails, the admin can ensure that the emails from NTO will not be blocked or marked as spam by the employees’ email servers. The other options are incorrect because:
Import employee email addresses into All Subscribers with an “Active” status. This option will not address the issue, as it only affects the subscription status of the employees in Marketing Cloud, not in their email servers. Importing employee email addresses into All Subscribers with an “Active” status means that NTO can send emails to those employees from Marketing Cloud, but it does not guarantee that the emails will be delivered or received by the employees’ email servers.
Ensure employees have opted in to the test email list or data extension. This option will not address the issue, as it only affects the consent of the employees to receive emails from NTO, not their email servers. Ensuring employees have opted in to the test email list or data extension means that NTO has permission to send emails to those employees, but it does not guarantee that the emails will be delivered or received by the employees’ email servers.
Ask employees to use personal email addresses instead of corporate email addresses. This option will not address the issue, as it only shifts the problem from one email server to another, not solving it.
Asking employees to use personal email addresses instead of corporate email addresses means that NTO will send emails to different email servers, but it does not guarantee that those email servers will not block or mark the emails as spam.

NEW QUESTION 47
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
– Customer data (email address, first name, last name…).
– Event registration (email address, event ID, event name, event type, venue ID…).
– Venue details (venue ID, venue name, venue address…).
– Payment details (email address, event ID, total paid…).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.

Customer Data

Event Registration

Venue Details

Payment Details

NEW QUESTION 48
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

The user gets Added to a blocklist that causes an Enterprise level unsubscribe

The user Is getting deleted from the AN Subscribers list

Data in data extensions corresponding to the customer

Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

NEW QUESTION 49
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
– Customers contains information about subscribers including Email Address, First Name, Last name.
– Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers

Link the Customers data extension to the data model using Customer ID

Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

Link the Orders data extension to the Customers data extension using a One-to-Many relationship

Link the Customers data extension to the data model using Email Address

NEW QUESTION 50
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

Email Studio: Select the “Account Send Summary*’ in Tracking Reports and schedule a weekly report to be sent.

Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

Automation Studio: Create a Query Activity to query data from the “Sent” Data View, then use an Email activity to automate the sending of the data.

NEW QUESTION 51
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

Add their Email Address in the automation “Runtime Error or Skipped Run Notification Settings

Install the Marketing Cloud App on phone to receive Push Messages

Add their Email Address in the Query Activity Notifications Field

Configure the “Event Notification Service” in Setup with their Email Address

NEW QUESTION 52
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

The IP address is on reserve, is already in use, and has an email sending history.

Building desirable sending history and data will be variable based on list size and engagement.

Sending in large volumes will alert ISPs the new IP Address is now in use.

Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

NEW QUESTION 53
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

Business users can select any email at time of send.

Default options can be set up for the greeting in the email.

A journey can be connected to one or more Campaigns.

The DM administrator Profile is required to access Distributed Marketing.

Messages can be sent to Contacts, Leads, and Person Accounts.

NEW QUESTION 54
Northern Trail Outfitters (NTO) purchase done Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

Image URLS are wrapped with the appropriate brand URL

The out-of-the-box profile center will display NTO branding

A different click domain can be used for each brand

A Dedicated IP is automatically warmed up

NEW QUESTION 55
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

Proximity to Store

Ages in Household

Lifetime Purchase Value

Conversion Rate

Last Purchase Date

NEW QUESTION 56
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

Filter records on a formula field

Filter existing records in All Subscribers

Filter records created after a specified date

Filter records on a Boolean field

NEW QUESTION 57
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

Configure the business unit data retention setting to 12 months

Configure the Enterprise wide default retention to one year

Set inactive data to be automatically cleared after one year, but is recoverable

Apply a Row Based Retention to each data extension as it is created, set to 12 months

NEW QUESTION 58
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

Distributed Sending

Distributed Marketing

Marketing Cloud Connect

NEW QUESTION 59
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

Import Activity

Data Extract Activity

File Transfer Activity

Decryption Activity

Salesforce Marketing-Cloud-Administrator certification exam is a valuable credential for professionals who are responsible for administering the Salesforce Marketing Cloud platform. It is designed to test the candidate’s knowledge and skills in marketing cloud administration and ensure that they are equipped to deliver effective marketing campaigns. With this certification, candidates can demonstrate their expertise and gain credibility in the industry, which can help them advance their careers.

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