Give Push to your Success with Salesforce Marketers Marketing-Cloud-Administrator Exam Questions [Q12-Q36]

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Give Push to your Success with Salesforce Marketers Marketing-Cloud-Administrator Exam Questions

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Q12. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

Create child business units for each brand and nest another level of child business units for GEOs.

Create and apply folders with naming conventions in the current account to keep track of brand assets.

Create new Enterprise business units for each brand and child business units for each of the brand’s GEOs.

Create one child business unit for the other brands to share but apply folders and naming conventions.

Q13. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers

All of NTO’s accounts should be on the same stack

Send volume is large enough to maintain a positive or neutral reputation

Length of time needed to pause sending is greater than one month

Pre-warmed IP address can be purchased from Salesforce

Q14. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

Configure the business unit data retention setting to 12 months

Configure the Enterprise-wide default retention to one year

Set inactive data to be automatically cleared after one year, but is recoverable

Apply a Row Based Retention to each data extension as it is created, set to 12 months

Q15. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

Import Activity

Data Extract Activity

File Transfer Activity

Decryption Activity

Q16. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

Selected SFTP folder

Original SFTP folder

Target Data Extension

Safehouse

Q17. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

AMPscript

SSJS

SQL

HTML

Q18. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

Export Email Allowlist

IP Allowlist

Identity Verification

Audit Trail

Q19. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

Mobile Connect

Content Builder

Smart Capture

Profile Center

Q20. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

Purchase a new SAP for de-special.ntmarketing.com

Purchase a new private Domain for use in CloudPages

CloudPages must use the SAP domain

CloudPages must use pages.ntmarketing.com

Q21. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

Data Extension entry source

Journey re-entry settings

Run Once schedule type

Winner evaluation

Q22. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

Select one of the Predictive Algorithms then click Deploy

Click Deploy and results are available immediately

Select the channels (Emails, Push, SMS) to report on then click Activate

Click Activate and wait for an email notification

Q23. A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

Tokenized Sending

Transparent Data Encryption

Key Management

Field level Encryption

Q24. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers’ names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

Change Column Delimiter to

Change Character Encoding to UTF-8

Select Unicode Output

Change Format to xml

Q25. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

Business users can select any email at time of send.

Default options can be set up for the greeting in the email.

A journey can be connected to one or more Campaigns.

The DM administrator Profile is required to access Distributed Marketing.

Messages can be sent to Contacts, Leads, and Person Accounts.

Q26. Which two statements are correct about Send Logging?
Choose 2answers

Send Log data extensions are archived automatically based on retention settings.

AMP script can be used to pull data from Send Logs for use within emails.

SQL Query Activities can reference Send Logs in combination with system data views.

A business unit can support up to three Send Logs.

Q27. Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers

Data Extensions

Publication Lists

Lists

Groups

Q28. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

Add their Email Address in the automation “Runtime Error or Skipped Run Notification Settings

Install the Marketing Cloud App on phone to receive Push Messages

Add their Email Address in the Query Activity Notifications Field

Configure the “Event Notification Service” in Setup with their Email Address

Q29. Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?

Add Marketing Cloud Security Administrator

Add Distributed Sending User

Remove Marketing Cloud Channel Manager

Remove Marketing Cloud Viewer

Q30. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

The wind relationship links Subscriber Key to Subscribers on Email Address

The data extension is located in the Synchronized Data Extensions folder.

The data extension is located in the Salesforce Data Extensions folder.

The triggered Send Data Extension data extension template was used.

Q31. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

Microsite with Web Collect to store entrants on a data extension.

Microsite with Smart Capture to store entrants on a data extension.

Send Email Activity with a link to a subscription center.

Data Extension with double opt-in status defined.

Q32. Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?

Deploy Multi-Org with a single Marketing Cloud Account

Deploy separate Publication Lists for each region within one account

Filter data view permissions at the subscriber level

Separate regions into business units and apply Subscriber Filters

Q33. A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password Where in Setup could they accomplish this task?

Company Settings

Feature Settings

Data Management

Security

Q34. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

Add Only

Overwrite

Add and Update

Update Only

Q35. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

Overwrite

Add Only

Add/Update

Update Only

Q36. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

Branding for each business units’ profile centers will be inherited from the default business unit setup.

Profile/Preference centers are automatically created for each business unit connected through Multi-org

Multi org does not support the standard profile preference center for the business units.

Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

Salesforce Marketing Cloud Administrator certification exam is an essential credential for professionals who want to demonstrate their expertise in managing and administering Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Administrator Exam certification is designed to validate an individual’s skills in configuring, managing, and optimizing Salesforce Marketing Cloud to deliver personalized, engaging, and effective marketing campaigns.

Marketing Cloud Administrator Certification Exam topics are as follow

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Marketing Cloud Administrator exam dumps will include the following topics:

Channel Management: 16%
Maintenance: 15%
Subscriber Data Management: 18%
Digital Marketing Proficiency: 13%
Setup: 38%

Get Marketing-Cloud-Administrator Actual Free Exam Q&As to Prepare Certification: https://www.free4dump.com/Marketing-Cloud-Administrator-braindumps-torrent.html