[Q14-Q38] Real Salesforce CRT-550 Exam Questions [Updated 2022]

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Real Salesforce CRT-550 Exam Questions [Updated 2022]

CRT-550 Exam Dumps Pass with Updated 2022 Preparing for your Salesforce Certified Marketing Cloud Consultant Exam

Q14. What are data extension data retention policies?

Settings to “soft” delete all data in a Data Extension so there is no data loss.

Settings to control when a data extension creates a back-up of the data it contains.

Settings to define when a data extension or the data within the data extension is deleted.

Settings to prevent users from deleting a Data Extension created by another user.

Q15. How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.

Marketing Channel Manager Role

Regional or Local Administrator Role

Marketing Cloud Administrator Role

Email marketing manager role

Q16. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7

Verification Activity

Script Activity

Query Activity

Stop Activity

Q17. Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to ‘shipped’ that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers

Filter Activity

Entry Source Filter

SQL Query

Decision Split

Q18. A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended’

Create additional attribute fields in the main contact data extension.

Create new Salesforce data extension and link it to the other data extensions.

Create a new data extension and link it to the other data extensions.

Create a new data extension and link It as a new population.

Q19. Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

Q20. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact’s property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

Use Automation Studio and Salesforce sends with campaign as an audience.

Use Automation Studio to prepare personalization data and initiate journey.

Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Q21. Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?

They should have one dedicated IP address for every 100,000 messages send per month.

They should have a shared IP since their volume is under 500,000 messages per month.

They should have one SAP for transactional sends and another for commercial sends.

They should send at least 250,000 messages per month to maintain their sender reputation.

Q22. Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

Triggered Send Definition

Transactional Messaging API

Multi-Step journey with an API Event entry source

Single Send journey with an API Event entry source

Q23. Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

Configuration Manager

Change Sets

Deployment Manager

Ant Migration Tool

Q24. A B2B customer notices they have a large number of subscribers marked as ‘Held’. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to ‘Active’?

Extract subscribers who have a status of ‘Held’, then import subscribers as ‘Active’.

Use Contact Builder to mass update all ‘Held’ subscribers to ‘Active’ status.

Subscribers with a status of ‘Held’ should be re-enabled by contacting support.

Use a SQL query to change all subscribers with a status of ‘Held’ to ‘Active’ in All Subscribers.

Q25. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

AMPscript

SQL

HTML

CSS

Q26. Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

Configure Contact Builder to automatically generate a unique subscriber key.

Define the subscriber key as a unique value that does not relate to a specific channel.

Regularly merge duplicate contacts to keep tracking data accurately.

When using an external database of record, utilize that system’s identifier as the contact key.

Q27. Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

Q28. Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

Journey Settings > No re-entry

Contact Evaluation > Evaluate all records

Contact Evaluation > Evaluate new records only

Journey Settings > Use email attribute from Contacts

Q29. Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

MuleSoft Anypoint Platform

Datorama

Data Connector

Data Studio

Q30. A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

An automation that queries the Complaint data view.

An automation that generates the Unsubscribe Event Extract.

An automation that queries the Unsubscribe data view.

An automation that generates the Complaint Tracking Extract.

Q31. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

Report Studio

Web Analytics Connector

Interaction Studio

Datorama

Q32. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

Set File Naming Pattern to %%AUTOMATED_FILENAME%%

Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Filename is automatically passed to Import Activity with File Drop Automations

Check the ‘Use filename from Automation’ checkbox

Q33. Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

Query Activity > API Event > Automation Studio Activities

Import Activity > Decision > Journey Activities

Query Activity > Data Extension Entry Source > Journey Activates

Salesforce Entry Event > Query Activity > Automation Studio Activities

Q34. Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

Mobile Studio

Advertising Studio

Google Analytics 360

Einstein Engagement Scoring

Q35. A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

Does their License include support for REST APIs?

How many API calls are included in their License?

Does their License include the Large Data Extensions feature?

Why do they require 10 years of historical data in Marketing Cloud?

Q36. The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO’s existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s instance of Marketing Cloud?

Brand guidelines for Corporate Apparel is different from NTO

Managing Unsubscribes for the Corporate Apparel Division only

Sending from a separate IP Address and Domain

Using different From Name and Email Address settings

Q37. Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Q38. Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Test Response

Info Capture

Outbound

Data Capture