Free Salesforce (Marketing-Cloud-Email-Specialist) Certification Sample Questions with Online Practice Test [Q11-Q31]

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Free Salesforce (Marketing-Cloud-Email-Specialist) Certification Sample Questions with Online Practice Test

Marketing-Cloud-Email-Specialist Certification Study Guide Pass Marketing-Cloud-Email-Specialist Fast

NEW QUESTION 11
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

Add an Auto-Suppression list to the default sender profile.

Configure Auto-Suppression list for the Commercial classification.

Add subscribers to the Account opt-out list.

NEW QUESTION 12
Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

Account Send Summary

Email Performance Over Time

Email 5ends by User

NEW QUESTION 13
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

Continue monitoring the bounce rate for changes.

Remove the bounced addresses before the next send.

Nothing – bounce rates up to 30% are acceptable.

NEW QUESTION 14
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

Offer a special discount for opening the email.

Use a large sample size.

Wait at least 24 hours before declaring a winner.

Test multiple variations concurrently.

NEW QUESTION 15
Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used?

Schedule Starting Source > SQL Query Activity > File Transfer Activity

File Drop Starting Source > SQL Query Activity > File Transfer Activity

Schedule Starting Source > Data Extract Activity > File Transfer Activity

File Drop Starting Source > Data Extract Activity > File Transfer Activity

NEW QUESTION 16
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Path Optimizer

Scoring Split

Frequency Split

NEW QUESTION 17
What is the recipient maximum for a test send?

Unlimited

NEW QUESTION 18
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

Make the First Name and Last name columns Primary Keys

Ensure the Nullable property is unchecked for the First Name and Last Name columns

Check the Nullable property for the First Name and Last Name columns

Set up a default value for the column

NEW QUESTION 19
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

List-Unsubscribe header

Profile Center Unsubscribe

Universal Unsubscribe

NEW QUESTION 20
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

From Address Management

Delivery Profile

Sender Profile

NEW QUESTION 21
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

Shared Data Extension Permissions

Date/Time Range for Access

Data Extension Sharing Rules

Manage Data Extension Policies

NEW QUESTION 22
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of interest this week.”
Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

A/B test the effectiveness of different subjects.

Include information relevant to the message in the subject line.

Include “RE:”, “FWD:’ “etc.” to get the reader’s attention.

Keep the subject text between 50 and 100 characters long.

NEW QUESTION 23
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

Profile Center URL

Company Website URL

Physical Mailing Address

Terms and Conditions Policy

NEW QUESTION 24
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

Create an Import Activity and execute it manually

Create an Import Activity to use in a workflow in Automation Studio

Create an import using the Import Wizard in the Email Application

Create an import using the Import Wizard in Automation Studio

NEW QUESTION 25
Which actions are taken when a subscriber selects the “one-click unsubscribe” link at the footer of an email sent from a list?

The subscriber is automatically redirected to the subscription center to unsubscribe from publications

The subscriber is automatically unsubscribed from All Subscribers at the enterprise level

The subscriber is automatically unsubscribed from the business unit from which the send originated

The subscriber is automatically unsubscribed from the list from which the send originated

NEW QUESTION 26
How do you access the Email Application in the Exact Target IMH? (Choose 2)

Access the Email Application through the Exact Target Marketing Cloud Drop Down.

Click Email.

Click Campaigns and Reports

Click the App Selector in Exact Target.

NEW QUESTION 27
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower.
NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers”

Remove them from the list

Send emails more frequently

Request they resubscribe

Send emails less frequently

NEW QUESTION 28
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automation studio?

Triggered send

Template send

Automated send

Send email

NEW QUESTION 29
Northern Trail Outfitters imports an encrypted file of its subscribers’ favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

Manage Files in File Transfer.

Configure Field-Level Encryption in import file.

Specify character encoding in import file.

NEW QUESTION 30
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?