410-101 Practice Test Questions Updated 152 Questions [Q86-Q105]

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410-101 Practice Test Questions Updated 152 Questions

Facebook 410-101 Dumps – Secret To Pass in First Attempt

NEW QUESTION 86
After 6 weeks of running campaigns, you’ve spent exactly $11,958 total. You go to your data and realize that you’ve sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

$3,042

$3,500

$4,042

$4,422.16

NEW QUESTION 87
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

Attribution window is the number of actions when a user viewed an ad and then downloaded an app.

Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.

Attribution window is set to 1-day view and 28-day click.

Views are called click-through attribution.

NEW QUESTION 88
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

Use conversion ads to the checkout page for new audiences.

Use attention-grabbing video ads on Instagram to new audiences.

Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

Create app install campaigns for people who have visited the website.

Create app install campaigns for people who have finalized a purchase for the following 15 days.

NEW QUESTION 89
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

You should research all users on Facebook with certain characteristics that match your target market.

You should research people connected to your Fan Page.

You should upload a customer database and analyze their behaviors.

People who have viewed a view post on your Fan Page.

NEW QUESTION 90
You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

Your community manager should add the new employee to their personal Facebook profile.

Your community manager won’t be able to add the new employee to your accounts since employee roles are not allowed to add users.

Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

NEW QUESTION 91
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Page Analyst

Page Advertiser

Ad Account Admins

Fan Page Admins

Fan Page Analyst and Ad Account Admin

NEW QUESTION 92
What determines the “Total Value” of your ads?
Choose only ONE best answer.

Maximizing advertiser value and estimated action rates.

Maximizing Consumer Experience and Advertiser Bid.

Maximizing Advertiser Value and Optimizing Consumer Experience.

Optimizing Consumer Experience and Maximizing User Value.

NEW QUESTION 93
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

People Insights

Advertising Insights

Video Insights

Instagram Insights

Vertical Insights

NEW QUESTION 94
Your client in France would like for you to run a post engagement campaign for 10 days. They’ve allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

You need to increase the budget to $50 in order to optimize for daily budget.

You should increase lifetime budget to $75 in order to meet minimum requirements.

Post engagement objective campaigns need a minimum of $4 a day.

There is no need to make any changes to their campaign.

NEW QUESTION 95
You are thinking of building multiple campaigns based on the following native targeting variables:
– Job
– Luxury Travel
– Income
– Mobile phone and operating system
– Age of children in the household
– Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.

Remove job, income and mobile phone.

Remove age, marathon and triathlon interests.

Remove age of children in household, luxury travel and job.

Remove age, mobile and operating system.

NEW QUESTION 96
You talk with your client and understand that there are specific events that you need to register in PhotoSnap’s app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

App Launched, Initiated Checkout, Purchased, Spend Credits

App Launched, Added Payment Info, Purchased, Completed Tutorial

Added To Cart, Purchased, Completed Tutorial, Added To Wishlist

Achieved Level, Purchased, Completed Registration, Viewed Content

Purchased, Initiated Checkout, Completed Registration, Rated

NEW QUESTION 97
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

Advertiser bid

Estimated Action Rates

Relevance

Frequency

Ad Quality

Quality Ranking

Conversion Rate Ranking

NEW QUESTION 98
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

Purchase Event

Lead

View Content

Add to Cart

Add Payment Info

Complete Registration

NEW QUESTION 99
The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in “rock” for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

You should use reach and frequency buying option and set frequency between 1-2 per week.

You should use reach and frequency buying option and set frequency between 5-6 per week.

You should use auction buying option and set frequency between 1-2 per week.

You should build a custom audience based on people interested in rock.

You should build a core audience based on people interested in rock related topics.

NEW QUESTION 100
You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

Start a new campaign and set up the spending limit to $30,000.

Raise the campaign spending limit of the existing campaigns to $30,000.

Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

Duplicate the existing campaign and increase campaign spending limit to $20,000

Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

NEW QUESTION 101
You finalize analyzing the customer base and found this additional information:
– They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
– They are tech-savvy and primarily use iPhones to make online purchases.
– 2/3 of the customer base is from Los Angeles.
– 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

You should invest more than 50% of your budget in Los Angeles.

Build a new core/saved audience based on married women who are interested in high-end fashion brands.

Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

Run conversion ads to the website for the new product launch to women.

NEW QUESTION 102
What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

Ad Recall

Brand Awareness

Cost Per Click

Purchase Consideration

NEW QUESTION 103
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

Always include the country code as part of your customer’s phone numbers.

Always include your customers’ countries in their own column in your file.

For customer lifetime value rate your customers on a ranking from 1-10

Include only customers with highest value order for best performance.

Convert different currencies into the same one.

Explanation
The two most important tips are:
* Always include the country code as part of your customer’s phone numbers, even if all your data is from the same country.
* Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you’re going to send us the data for use in a value-based Lookalike Audience:
* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don’t send us data where they’re rated as a 5, 2 and 1, respectively. This doesn’t work because the value isn’t proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn’t factored at all.
* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn’t work because value isn’t proportional here either. It tells us if one customer is more valuable than another, but doesn’t account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
* Don’t provide only your highest value customers. Instead, include a broad range. Without this range, we can’t hone in on what might distinguish an average customer from a great one.
* Don’t include negative numbers to denote negative value or undesirable customers. We can’t use rows that contain numbers like that.
* If your value is in the form of a currency, make sure it’s all the same currency or is converted to the same scale before uploading. We don’t currently normalize for different currencies.
* Decimals that denote cents are acceptable, but don’t use any other punctuation marks and/or separators.
We can’t use rows that contain them.

NEW QUESTION 104
You’ve recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it’s collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

You should install the Facebook Pixel Helper chrome extension to verify your pixel event.

You can test your events in the “Events Manager” under your Business Manager

You should check your campaigns to see if they are showing events.

You can track events and debug your pixel through Facebook’s Analytics dashboard

You should install a second pixel and make sure it works properly

NEW QUESTION 105
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

Ad Type

Audience

Dynamic Creative

Offer

Placement

Image